Barbie said the new James doll was made in partnership with the LeBron James Family Foundation, and the toymaker will make a ...

Barbie has successfully replicated female role models like Naomi Osaka. This time around, the company created its first Ken ...

Proceeds of LeBron James Ken doll on sale starting Monday for roughly $75 will go to help drive childhood literacy.

Mattel says the new Ken doll featuring LeBron James drops at Target, Walmart and Amazon on April 14 with a suggested retail ...

Mattel says the new Ken doll featuring LeBron James drops at Target, Walmart and Amazon on April 14 with a suggested retail ...

Mattel says the new Ken doll featuring LeBron James drops at Target, Walmart and Amazon on April 14 with a suggested retail ...

(NASDAQ: MAT) announced today that Barbie® is introducing a doll in the likeness of basketball legend, author, activist and ...

Mattel has knocked the ball out of the park this time by doing the unthinkable—roping in LeBron James for their Barbie line.

Mattel is rolling out a new line of collectible dolls called Kenbassadors, designed to represent positive male role models.

Mattel launched a LeBron James Ken doll — and yes, he’s an inch taller than any other Ken sold before.

LeBron James will be the first pro athlete to get a Ken doll in his likeness as part of a partnership with Mattel.

LeBron James has racked up countless titles over his two-decade career—NBA champion, MVP, Olympic gold medalist. Now, he’s adding a new one to the list: Kenbassador.