Bengaluru-based Hypergro.ai uses AI to produce user-generated video advertisements and helps clients improve customer ...

As the Q4 earnings season wraps, let’s dig into this quarter’s best and worst performers in the advertising & marketing ...

A legal effort could upend a nearly 40-year program that compensates people who say they were injured by vaccines.

Instead, companies are increasingly turning to omnichannel marketing to bridge gaps in ... whether it's advertising on their computers, social media, or whether it involves regulation and ...

Rob Arnott, the chairman of Research Affiliates, is having flashbacks as he recalls Microsoft Corp.'s (MSFT) turn for the worst in 2000. The software provider was a tech darling during the dot-com era ...

AI marketing is becoming more accessible to app owners and marketers with practical implementation tactics that help businesses increase their ROI with more creative solutions. Top AI marketing ...

In a nutshell, this model means advertisers reward publishers for each click on their product ad. It’s one of the ... You will also learn how affiliate marketing works, benefits of using it and top ...

The fast casual's first national marketing effort since its menu overhaul last year puts the spotlight on the everyday moods and occasions ...

Director Brady Corbet made his commercial debut with three spots that turn idioms into insights in a campaign by ...

Differentiation is still the name of the game in marketing, and big brand campaign tactics are uniquely equipped to cut ...

The Russian company Avant Space deployed what it called the "first space media satellite" into Earth's orbit. This satellite ...

Third, the impact of marketing teams spending less on ads (relative to PCE) during periods when the economy slows (or enters a recession)," the note read. Media companies most exposed to an ...