Data-driven empathy and emotional intelligence are inherent to effective marketing. Call it introverted advertising, a ...

Peeyush Dubey, Chief Marketing Officer of Tech Mahindra, unpacks the company's refreshed narrative, the power of AI and ...

AI is revolutionizing video marketing, shifting it from passive storytelling to a strategic tool. Predictive AI optimizes ...

After actors, it’s now the cricketers who are suffering from an overload of brand associations. Their credibility will ...

It is dupes all the way down. Dupe enthusiasts lean on the same rhetoric that the internet is built on: that wider ...

Barbara Lavernos, L’Oréal’s deputy CEO, tells Fortune how the company stays ahead in product development—launching 3636 new ...

New data from the Canadian Food Inspection Agency and a CBC News investigation suggest ongoing problems with ...

A successful studio in 2025 isn't just a content creator. It's a systems operator. Success depends on personalisation, hypothesis testing, monetisation strategy, and thoughtful live-ops planning.

Families from Uvalde, Texas, traveled to Los Angeles to confront tech giant Meta and "Call of Duty" publisher Activision in court, alleging they market gun violence to young people through video games ...

A few years ago, at a panel in North Africa, a tone-deaf American diplomat sat before a room full of people from the global ...

Authenticity and scale: Celebian will send TikTok creators only authentic accounts that have a chance of leading to real engagement. Also, getting new followers is possible at scale, which helps a ...

A recipient of the 2025 Elite Trial Lawyers Lifetime Achievement Award, Morgan & Morgan's John Yanchunis spoke with the National Law Journal about his storied career, from bringing one of the nation’s ...