Nike Inc. prioritized a multi-billion-dollar sneaker franchise that helped the world’s largest sportswear company reach its lofty revenue goals. Now that franchise is sputtering.

For example, similar to how Michael Jordan's iconic dunks helped shape his legacy, Dunn's remarkable feat added to his burgeoning reputation as a formidable player. The Technical Aspects of Dunks ...

Although Denver Nuggets veteran center DeAndre Jordan’s best days in the NBA are now seemingly behind him, he is still very ...

View “#resale trends” posted on instagram >>> Sneaker culture has always been at the forefront of fashion, and 2022 was no ...

Former New York Knicks head coach John MacLeod witnessed the peaks of legends like Julius Erving, Magic Johnson, Larry Bird, ...

The Toronto Raptors had to lose eventually, and it’s probably for the best. The team's competitive culture is fine. What the Raptors need is some lottery balls.

In this match, the Lakers demonstrated their tactical superiority and offensive efficiency. The final score reflected their dominance, with the Lakers leading throughout the game, leaving little room ...

Golden State Warriors’ newest star, Jimmy Butler, commented on Jonathan Kuminga’s return and how he showcased his high energy ...

For most players, dunking is a highlight moment — there's always a sense of pleasure in showing power, athleticism, and ...

The following is excerpted from Mike Sielski’s Magic in the Air, a narrative romp through the history of basketball, culture, ...

There, in early 2001, Michael Phelps set the first world record of his career, accomplishing the feat in the 200-meter butterfly as a 15-year-old prodigy. The night was September 19, 2000 ...