The NBA logo is synonymous with sporting excellence, representing the enduring strength and discipline of the sport, but believe it or not, the classic emblem has surprisingly humble origins. If ...

NBA logo creator Alan Siegel says he chose Jerry West’s likeness by accident after spotting a snapshot of the Lakers icon in a magazine photo archive.

Shaquille O'Neal trademarked his Dunkman logo for $60 while he was still in college and that's why he was able to use it even when he changed shoe brands.

"I just beat Damian Lillard," Jaren Barajas said after banking in a halfcourt shot during Sunday's NBA All-Star Game ... He’s a busy 18-year-old college student now, so basketball has taken ...