Basketball Network on MSN16d
NBA logo creator Alan Siegel explains why he chose Jerry West’s likeness: "It was just one of those things that clicked"
NBA logo creator Alan Siegel says he chose Jerry West’s likeness by accident after spotting a snapshot of the Lakers icon in a magazine photo archive.
I just learned the story behind the NBA logo – and it's surprising
The NBA logo is synonymous with sporting excellence, representing the enduring strength and discipline of the sport, but believe it or not, the classic emblem has surprisingly humble origins. If ...
Basketball Network on MSN3d
"It was a ballet move where I jumped up and spread my legs" - Michael Jordan reveals the real story behind the Jumpman logo
"People think that I was. I just stood on the floor, jumped up, and spread my legs, and they took the picture. I wasn't even ...
ESPN1mon
Golden State's colorful court joins other notable NBA All-Star floors
The center court logo at the 2015 NBA All-Star Game mimicked a New York subway map, with the event co-hosted by the Brooklyn Nets and New York Knicks. Juan Ocampo/NBAE via Getty Images New Orleans ...