These aren’t the All-Star Games of the 1990s. It’s a different time with a different player. That doesn’t mean the NBA should ...

Gilgeous-Alexander's first signature shoe has a zipper down the middle. An explanation of it and other creative choices can ...

A'ja Wilson and Hennessy are coming together for a unique partnership ahead of NBA All Star Weekend. The company, which is ...

Converse and Shai Gilgeous-Alexander have delivered their first official look at The Shai 001, the Thunder star's first ...

Oklahoma City Thunder star guard Shai Gilgeous-Alexander and Converse unveiled Thursday night the SHAI 001, his first ...

At last, Shai Gilgeous-Alexander and Converse’s first signature shoe has been revealed. The introduction of the SHAI 001 ...

Here are a few things to keep an eye on as the league’s best and brightest take center stage during All-Star weekend.

Throughout NBA history, one of basketball's best marketing tools has been its star player's shoes. Dating back to the Converse weapon and an ad campaign which f ...

As the next milestone in his journey with Converse, Shai Gilgeous-Alexander now has a signature shoe — the SHAI 001.

From San Francisco to Oakland and points in between, basketball's deep roots are found throughout the Bay Area.

Out of the break, the Thunder had a different energy. They started the second half on a 12-2 run to tie it at 68 points ...

Reigning WNBA MVP A’ja Wilson welcomed her first-ever Nike signature shoes on Feb. 3, and Bam Adebayo wasted no time in supporting the Las Vegas Aces star’s newest sneakers.