Native advertising has since gained popularity because it is an alternative to display; it's the fastest-growing advertising segment, experiencing 35% growth between 2017 and 2018.

In the last 2 years, and accelerated by COVID, native advertising has exploded across healthcare for DTC and HCP marketing. Native ads have been adopted by all healthcare industries including pharma, ...

When combined with data, retargeting, cookies and attribution modeling, native advertising is a growing part of the modern sales lead marketing mix. Challenges Of Measuring In-Feed Native Advertising ...

Native advertising has come a long way from its early beginnings when brands didn’t believe it was truly valuable and some media companies didn’t want to touch it because they felt it would erode ...

And native advertising is not just for print – you can find it online, on mobile devices, in your social media feed, in video – pretty much everywhere.

The traditional advertising system has been dismantled by the heightened interest of the likes of adblockers. Therefore, an increasing number of publishers and advertisers are now using native ads ...

Native advertising is hardly new. Companies like TripleLift, which created the category of programmatic native, are now in their awkward tween years. Which means it’s about time for something new. Cue ...

The forecasts for native ads predict the increase by 20% in the next year and double by 2022. Therefore, we can confidently consider native advertising to be more than a promising direction.

Native advertising goes in the other direction. As native advertising platform Nativo explains, it seeks to place non-invasive advertisements that seamlessly blend with their content surroundings.

Other campaigns running on the site during that period, however, showed smaller results: Geico, 140,000 views; GE, 65,000 views; Pepsi Next, 44,000 views. These numbers don’t quite match the hype ...

Native advertising is the central digital-revenue stream for the publishing industry. It makes up some 60 percent of the market, or $32.9 billion, according to a 2018 forecast by market research firm ...

Native advertising (as well as content marketing, insofar as there’s a distinction) is a way of communicating with web readers in a language they’re receptive to.