Rapper Kendrick Lamar will headline one of the biggest marketing campaigns ever for Gatorade, as owner PepsiCo Inc. looks to ...

The holiday shopping season is coming, and with it come some of the biggest opportunities to boost sales for ecommerce brands ...

INDIANAPOLIS (AP) — IndyCar announced Wednesday the parameters for the use of a replacement driver for next month's Indianapolis 500, where NASCAR star Kyle Larson will once again attempt to complete ...

"You're going to see small teams doing amazing things over the next few years," Secret Level CEO Eric Shamlin said.

Reuters, the news and media division of Thomson Reuters, is the world’s largest multimedia news provider, reaching billions ...

The retail media agency consolidation trend is still going with the announcement on Tuesday that indie shop Acadia has acquired fellow ecommerce marketplace ad agency Crush. Terms of the deal were not ...

Coca-Cola is expanding its Minute Maid brand into the alcohol industry. It has introduced two new vodka-based drinks: Lemonade and Pink Lemonade. The complex alcohol category has been booming in ...

Coca-Cola, founded in 1886, has grown into a global leader in beverages with a diverse product portfolio. In 2024, Coca-Cola hit $47.1 billion in revenue, and it's projecting a 5%-6% increase for ...

Are you a print subscriber? Activate your account. By Lindsay Rittenhouse - 2 hours 57 min ago By Ad Age Studio 30 - 3 hours 33 min ago By Tim Nudd - 5 hours ago By Gillian Follett - 5 hours 5 min ...

"I chugged the doggone thing over and over and over," Joe Greene says of drinking Coca-Colas for his iconic ad It’s been nearly 40 years since a 9-year-old fan shared his Coca-Cola with ...

More than 25 major consumer brands and petrochemicals have been traced to fracking in the Permian Basin, one of the world’s ‘carbon bombs’. A Magnum ice cream wrapper caught in the wind, a ...