LeBron James is branching out into the doll industry by doing something no other pro athlete has ever done before in that ...

In addition to being the NBA’s all-time leading scorer, a multi-time NBA champion, and three-time Olympic gold medalist, ...

NBA superstar LeBron James becomes the first male athlete in history to receive his own Barbie doll, branded the "Kenbassador ...

Kobe Bryant left behind basketball memories and moments that people want to hold onto forever. That's why auctions keep ...

Barbie said the new James doll was made in partnership with the LeBron James Family Foundation, and the toymaker will make a ...

LeBron James has achieved many milestones in his storied career, but the latest one may be the most impressive of all. No, ...

Los Angeles Lakers star LeBron James joined the Mattel and Barbie family after a new Ken doll dropped in his likeness.

LeBron James, one of the most iconic figures in modern sports, has made history once again - this time in the toy aisle. Mattel has announced the release of a new Barbie in Mr James' likeness, making ...

Mattel unveiled its first male athlete Barbie doll modeled after NBA player LeBron James.

LeBron James is officially part of the Barbie universe. Mattel announced a new Ken doll in the likeness of the NBA star, ...

A Ken doll made in LeBron James' likeness is set to go on sale soon. Find out more about Mattel's new creation for the iconic Barbie brand and see photos of the upcoming toy.

Mattel called James the first “Kenbassador” and said more would be announced ahead of the Ken doll’s 65th anniversary in 2026 ...