How a one word mindset can supercharge your brand. It’s fair to say that 2025 continues to fly out the blocks on a wild ...
Brands like Hoka and On are threatening Nike in the running-shoe category. It could turn to prior Adidas competition to rebound, analysts say.
An ad campaign featuring a group of men who rejected gang life in favour of running an urban ranch in LA tops a chart of the ...
After delivering two Air Max 1s and three “What the Duck” Dunk Lows in 2024, Nike and the University of Oregon’s Ducks of a ...
Run as One” showcases the sense of connection captured when individuals run together and includes events like coffee shop residencies.
On CEO Marc Maurer says Portland serves as the center of the Americas region that brought On more than 27% growth in 2024.
The company bought its first Super Bowl ad in 27 years this month ... During a recent earnings call, Nike CEO Elliot Hall said the company is running a “gender offense” by launching a women ...
Kevin Durant’s latest signature sneaker, the Nike KD 18, features a design inspired by the cult favorite Nike Air Terra Humara trail running shoe from 1997. And last night, during the Phoenix Suns’ ...
Advertisers never cease to amaze. I never expected to hear these songs in commercials but we live in a strange time.
The Swiss running and tennis brand On counts among ... mantra and recent hyper-competitive marketing tone. Nike’s own Super Bowl ad this year—its first in 25 years—featured female superstar ...