PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

You can apply the Ouai curl cream on wet or dry hair. On wet hair, the brand recommends sectioning hair and distributing the product evenly through each section. Use a wide-tooth comb or simply ...

Next generation hair products we love, including curly, thickening and clean products, along with cruelty-free hair dyes.

Jen Atkin, founder of Ouai and Kashish Golani, founder of Ovviovita are among those creating scents that hydrate, protect and ...

We watched Kyle's spring livestream, and put all 37 beauty products she recommends in one place, along with what she loves ...

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While sharing her haircare must-haves on Amazon Live last week, the “Southern Charm” star shouted out an $85 Baccart Rogue ...