PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...
Fans already loved the scents embedded in their products, so creating a stand-alone hair fragrance was a no-brainer. Jen Atkin, founder of Ouai, knew it too, jumping into the hair fragrance game ...
You can apply the Ouai curl cream on wet or dry hair. On wet hair, the brand recommends sectioning hair and distributing the product evenly through each section. Use a wide-tooth comb or simply ...