It might seem old-fashioned, but people in the business of door-to-door work say the industry's survived because it stands ...

The terms “marketing” and “advertising” are often used interchangeably, but they have distinct differences in their core purposes and functions. Although marketers and advertisers often ...

Lawyers should unite offline and online advertising, deploying campaigns in harmony to maximize their marketing power. Sounds nifty, but let’s see a few examples of how this could work in real life.

Digital advertising has been growing by 15% annually since 2010, and it is projected to keep growing for years to come. It's no surprise that digital has become the main method of advertising and the ...

Online marketing and advertising will grow to 8 percent of total advertising spending in 2010, the researcher said. Search engine marketing will be worth $11.6 billion, ...

Online advertising, including paid search ads (pay-per-click) and paid social media ads, are a growing segment of digital legal marketing and is changing the legal industry.

Now that we know what programmatic advertising is, and that it works, we come to the all-important question of how to make it work for your B2B marketing strategy. Bear in mind that each ...

Owners of online businesses, like Kate Matsudaira of Ink+Volt, rely on digital advertising to spread awareness of their offerings. She recently hired a full-time social media manager.

Marketing is a dynamic and creative part of every business, presenting a variety of career opportunities across several industries. An online associate degree in marketing equips learners with a ...

Devin Johnson, president and CEO of BRANDefenders, envisions the company's expansion into Nashville as crucial to its overall growth strategy.