That simple message kicked off a whole new era in advertising, which rapidly evolved into the industry we know today, covering everything from search ads and social media promotions to programmatic ...

Google has been branded an abusive monopolist by a federal judge for the second time in less than a year, this time for ...

By Yogita Tulsiani As businesses continue to shift towards online platforms, digital marketing has emerged as one of the most ...

It's no surprise that digital has become the main method of advertising and the number one go-to choice for small firms with a low marketing budget. Source: IAB / PWC Internet Advertising ...

Fashion brand Revolve faces a $50-million class-action lawsuit alleging that influencers hid paid brand endorsements in an ...

So what are you waiting for? Here are our best online marketing strategies: Online advertising is a game of inches. Even small tweaks to your ads and targeting can lead to big changes in your ...

A marketing measurement plan maps the crucial gears and cogs behind business-critical data and analytics to support accuracy, strategic alignment, and smooth implementation. In a world ruled by ...

As the Q4 earnings season wraps, let’s dig into this quarter’s best and worst performers in the advertising & marketing services industry, including Taboola (NASDAQ:TBLA) and its peers. The sector is ...