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On wet hair, the brand recommends sectioning ... And if you’re already familiar with Ouai’s signature North Bondi fragrance then you already know how amazing it smells on your locks.

Next generation hair products we love, including curly, thickening and clean products, along with cruelty-free hair dyes.

While linen sprays can turn a bed into a cozy, fragrant cocoon—perfect for dreaming of lavender fields—Allure editors believe ...

The OUAI Anti-Dandruff Shampoo is excellent ... clean scent that enhances the overall hair care experience. The light, crisp fragrance helps to neutralize any lingering odors and leaves the ...

“The grounding scent of sage and oat milk in each of Keys Soulcare’s products has me in a chokehold, and that includes this ...

Country pop star Megan Moroney on her beauty routine, go-to self-care practice, and partnership with St.Tropez.

Upping your fragrance game has never been so easy as six members of Team Cosmo put some of the most-hyped hair scents to the Beauty Lab test. Are they more fad or fab? Let’s reveal ...

Always apply to freshly styled, dry hair. Heating the perfume by putting it on damp hair and then blow drying may evaporate the scent. Top tip: flip your strands and gently mist into the body of ...