Jen Atkin, founder of Ouai and Kashish Golani, founder of Ovviovita are among those creating scents that hydrate, protect and ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Can you put perfume in your hair? Hair perfume enhances your smell and can be good for your hair, too. These picks are editor ...

On wet hair, the brand recommends sectioning ... And if you’re already familiar with Ouai’s signature North Bondi fragrance then you already know how amazing it smells on your locks.

Makeup artist Manny Gutierrez highly recommends that men try a tinted moisturizer, and he personally recommended this new ...

Next generation hair products we love, including curly, thickening and clean products, along with cruelty-free hair dyes.

The Ordinary Multi-Peptide Serum for Hair Density is fragrance-free ... with microplastics and other harmful substances. But OUAI Fine Shampoo and Conditioner Set is free of nasty chemicals ...

“Fragrance-free and made with rosemary oil ... and I highly recommend it to anyone with curly or dry hair.” Ouai’s popular hair oil is great for smoothing frizz and split ends, protecting ...