Conversely, brands with heavy ad investments struggled to achieve significant recall. Vimal (3,016 GRPs) recorded just 2.4% ...

Paytm is relying on its loyal merchants userbase as next drivers of growth engine as it aims to achieve profitability soon, ...

While it is anybody’s guess if Paytm's multi-lever strategy will help it scale, let’s understand how far Paytm really is from ...