According to the Crisp Insight’s eDART-IPL24 report, the strong recall of these barnds underscores the growing impact of non-FCT strategies such as team sponsorships, stadium branding ...

Conversely, brands with heavy ad investments struggled to achieve significant recall. Vimal (3,016 GRPs) recorded just 2.4% ...

Paytm is relying on its loyal merchants userbase as next drivers of growth engine as it aims to achieve profitability soon, ...

Praval Singh highlights Zoho’s shift from traditional advertising to a customer-driven marketing approach, prioritising ...

Paytm is a stock for those who can handle volatility. Although a market leader in the payments landscape, regulatory ...

While it remains to be seen how this new strategy boosts revenues, here is how JioHotstar has rolled out a red carpet for ...

Elon Musk faces growing opposition in Canada amid a petition to revoke his citizenship. Despite this, Tesla's sales in Canada ...

Request To Download Free Sample of This Strategic Report @- Location-based advertising leverages geospatial data technologies, such as GPS, Wi-Fi, Bluetooth, and mobile beacons, to deliver targeted ...

The notice has been issued to One97 Communications Limited, two of its acquired subsidiaries, LIPL and NIPL, and certain ...

New Delhi: Paytm has partnered with the AI search engine Perplexity to launch AI-driven searches on its app. This collaboration aims to provide users access to real-time financial assistance ...