According to the Crisp Insight’s eDART-IPL24 report, the strong recall of these barnds underscores the growing impact of non-FCT strategies such as team sponsorships, stadium branding ...

Conversely, brands with heavy ad investments struggled to achieve significant recall. Vimal (3,016 GRPs) recorded just 2.4% ...

Paytm is relying on its loyal merchants userbase as next drivers of growth engine as it aims to achieve profitability soon, ...

Paytm is a stock for those who can handle volatility. Although a market leader in the payments landscape, regulatory ...