By stimulating thousands of individual cone cells, researchers made volunteers see a blue-green color of "unprecedented ...

A device has enabled people to see a new a shade of blue-green, which they say is more intense than any experienced before ...

Using an experimental technique called "Oz," researchers stimulated the human retina such that people saw a brand-new color.

There’s a quiet identity crisis simmering beneath the surface of countless lives—one that rarely makes it into mainstream ...

Ilia Beauty just launched a brown version of its Limitless Lash Mascara, which has sold over six million units, according to ...