Google's PMax updates include retention goals for lapsed customers, acquisition cost reporting, and automated image ...

You can also specify which customers have higher lifetime value, so Performance Max can prioritize bidding on your most valuable lapsed customers. More Image Controls Google Ads added a control ...

The Future of Paid Advertising Has Arrived In 2025, the pay-per-click (PPC) advertising landscape looks nothing like it did just a few years ago. Artificial intelligence (AI) has become the backbone ...

SearchBot is thinking ... Google is rolling out a significant update to its Performance Max campaigns, giving advertisers more transparency and control over their ad placements. The big picture ...