Microsoft revamps Monetize with AI-powered Copilot, new performance tools, and improved navigation to boost publisher ...

We've all heard of dating apps but did you know there are friendship apps out there too? These apps work similarly to dating ...

Netflix has big plans to boost its subscribers, revenue, and operating income by 2030. If the company can achieve these lofty goals, it could hit a market cap of $1 trillion by the end of the decade.

As the digital advertising landscape evolves, the industry is moving from traditional viewability metrics to attention-based metrics as the benchmark for advertising effectiveness. Using Mantis ...

Measuring the ROI of digital marketing isn’t just about crunching numbers; it’s about uncovering what’s truly driving growth.

If you're having surgery, heart-specific or otherwise, you usually have to pass a heart clearance check first. While some see this as an inconvenience and potential delay, it could actually save your ...

The new ad guidance pushes advertisers to AI and broader targeting while promising better results but may primarily serve Google's interests.

A new study finds about 10% of websites that claim to comply with online advertising standards are running ads that violate those standards. The finding tells researchers that the ad-filtering rules ...

In April 2024, the agency launched Digitas AI, a platform designed to make its teams smarter, faster and more creative. The tech became the backbone of nearly every new business pitch. Digitas saw ...