You’ve probably seen every color in the rainbow—until now. Scientists say they’ve unlocked a hue the human eye was never ...

Five scientists at the University of Berkely used laser technology to selectively activate cells in their retinas, to push the vision beyond its natural limits.

Scientists claim to have discovered a color that no one has seen before. Interestingly, this shade can only be achieved ...

Scientists claim the image still does not fully represent the richness of the colour they actually experienced. "There is no ...

"Olo" is said to be a saturated blue-green or teal colour - but some say the perception of the colour is "open to argument".