That is a signature of the Datejust, and of Rolex in general ... A comparable steel Datejust in 36mm with a smooth bezel on an Oyster bracelet goes for $7,550, while the new Top Time B31 retails ...

Rolex has revealed a host of new watches ... over the date window at three o’clock, and a fluted bezel. Those similarities to the Datejust aside, the Oyster Perpetual Land-Dweller stands ...