As someone who's maintained my hair in its natural state all my life, I've always admired the Black female figures that embrace their curls on the big screens and stages.

4. Curl creams and leave-ins Now this is a step where you do need products specifically designed for curly hair. Curl creams add moisture to your hair and encourage it to form curl clumps—those ...

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Angel Reese gave major glam for her Shea Moisture promo, one of her latest endorsement deals in a long line of plenty.

Shea Moisture is a brand that just knows how to get the girls right, and their products really need no introduction. The SheaMoisture Curl Enhancing Smoothie is an all-in-one moisturiser, curl ...

Looking to level up your curly haircare routine? Let your curls and coils roam free with these 16 creams and gels, which define, cleanse and detangle.

Shea butter is a moisturizing ingredient found in beauty products. Here's what shea butter's benefits are, plus how to use shea butter for skin.

If one were to walk down the hair care aisle of any major big box store, there is a high chance Shea Moisture would be on the shelves. With products like shampoos, conditioners, and oils, the ...

Discover Natural Formula's expanded Magic Moisture series with three new products - Magic Mask, Magic Serum, and Magic Moisture - transforming curls with rich hydration and nourishment.

I use limited product, currently using the Shea Moisture “curl smoothie” product, where I put a little bit through the ends of my hair. Then on with my day, I let it dry fully before just leaving it ...

Jamaican black castor oil helps to lock in moisture to help create the optimal environment for hair growth, while shea butter works to define curls without weighing them down.