Tubi saw a big win during the Super Bowl, making up one-third of all streaming viewership and attracting a younger and more ...

Tubi’s February usage was up 17% over January to finish with 2% of total TV watch-time, its largest share since July 2024. Overall, TV viewing on Feb. 9 trailed the all time leader, Super Bowl ...

For streaming, the percentage was 43.5 percent. That happened despite the massive linear audience for the Super Bowl, which had average viewership in excess of 127 million. Of course, that was just ...

Paramount to Planning Tool Using First-Party Streaming Data Jessica Holscott Named CFO of Nielsen But the most interesting data point about Super Bowl viewership was about streaming: Of those that ...

But the most interesting data point about Super Bowl viewership was about streaming: Of those that streamed the game rather than watching on broadcast, one-third tuned in via Tubi. Tubi also ...