LeBron James is branching out into the doll industry by doing something no other pro athlete has ever done before in that ...

Varsity jackets are back on the map, and with the backing of actor Bradley Cooper, they are set to be a surefire hit for SS25 ...

LeBron James is making history by being Mattel's first Kenbassador. The basketball legend partnered with the brand to create ...

Barbie said the new James doll was made in partnership with the LeBron James Family Foundation, and the toymaker will make a ...

Mattel says the new Ken doll featuring LeBron James drops at Target, Walmart and Amazon on April 14 with a suggested retail ...

Mattel says the new Ken doll featuring LeBron James drops at Target, Walmart and Amazon on April 14 with a suggested retail ...

Proceeds of LeBron James Ken doll on sale starting Monday for roughly $75 will go to help drive childhood literacy.

Mattel called James the first “Kenbassador” and said more would be announced ahead of the Ken doll’s 65th anniversary in 2026 ...

Sending LeBron James home during during the NBA playoffs is never easy — but you can now bring him into yours this postseason ...

Mattel says the new Ken doll featuring LeBron James drops at Target, Walmart and Amazon on April 14 with a suggested retail ...

Mattel and Barbie have announced the first-ever LeBron James doll, making the athlete the brand's inaugural 'Kenbassador.' ...

The patches on his varsity jacket reference milestones throughout his life, including a We Are Family patch as a tribute to the LeBron James Family Foundation, a "23" patch representing his iconic ...