In a day when everything and everyone wants to go viral, the public relations industry is tasked with trying to discover what makes something go viral, and if there is a winning formula ...
One TikTok brand account that has done a good job of marketing to Gen Z by generating influencer-like content and giving an ...
An curved arrow pointing right. Burger King devised a brilliant marketing strategy — putting their mascot next to celebrities at highly publicized events. The results — their mascot went viral.
The BriefPepsiCo is acquiring Poppi, a North Texas-founded prebiotic soda brand, in a nearly $2 billion deal.Poppi—known for ...
New films are being made and released every week, but standing out in an era of endless content is a challenge of its own.
Answer: Referral marketing is the art of getting people, who may not even be your customers, to refer your product or service to other people, typically their friends or acquaintances. Viral marketing ...
A 24-year-old marketing agency owner who lives in Tampa, Florida, has sparked discussion after sharing this theory about why Gen Z is depressed. Christian Bonnier shared on TikTok that he believes Gen ...