The University of Pittsburgh at Bradford has received five awards in the 2024 Collegiate Advertising Awards program, which ...

Every marketing dollar spent should spark a call, but when they don't, it's time to reevaluate strategies. And, if an HVAC ...

Investing in PR and digital marketing helps your marine brand create authentic connections, build trust and shape your ...

In the age of digital marketing, many businesses focus their efforts on digital advertising strategies, such as social media ...

Publishers Clearing House, famous for its big checks and sweepstakes, files for Chapter 11 bankruptcy as it shifts to digital advertising.

Two ad-heavy sectors — auto and retail — appear a bit jittery. Together, they spend over Rs 15,000 crore annually across formats like TV, print, digital, and outdoor.

Leadership at View Newspaper Group is proud to announce the launch of the St. Clair Area View, which will first land in mailboxes on Friday, May 9. “Our team is excited to bring this free, ...

Still, Traya Health’s new ad, created in-house, makes you want to watch the commercial again. Here, the art of re-packaging old communication comes into play. Whether in branding, marketing, or ...

Arna Marketing announces the acquisition of Federal Direct, strengthening its industry leadership in print communications and ...

The PRINTING United Alliance Pinnacle Awards has extended its deadline until May 9 giving more time for companies to share ...

Ford Motor Company released an ad campaign this month titled “Committed to America,” stating that it assembles more vehicles ...

A viral SNL sketch derives humor from the psychological mindsets of consumers. Here is how marketers can learn from it and master branding.