FILE, Jeremy Bloom participates in the "Adventure Capitalists" panel during the CNBC Television Critics Association Summer ...

Ever since X Games first found its footing in Aspen in January of 2002, it’s been an evolution of talent, sponsorship, and ...

An AI judge gets a tryout during the X Games this week in Aspen, Colorado. The experimental Google Cloud-based tech will ...

Judging sports competitions is subjective. X Games CEO Jeremy Bloom believes artificial intelligence could lead to fairer outcomes.

The X Games will experiment judging halfpipe runs this week in Aspen using artificial intelligence, the cutting-edge technology that could someday play a role in the way subjectively judged sports are ...

When Bloom took over as CEO of the X Games in December 2024, he called a friend with more than passing knowledge in AI: Google co-founder Sergey Brin. Brin stepped down as president of parent ...

The X Games have always been about pushing boundaries, and this weekend in Aspen, it’s about to do so yet again—by showcasing a new way to judge competitions. The X Games will debut an AI ...

Long a trendsetter in action sports, the X Games and its new CEO, freestyle skiing great Jeremy Bloom, teamed with Google founder Sergey Brin to build the technology.