TV advertising is the lifeblood of the league, but knowing when to pause the games is a task undertaken by N.F.L. executives, ...

Super Bowl commercials are some of the most expensive advertisements in history. Here’s everything to know about how much ...

Brands are paying millions to air their commercials during Super Bowl 2025. Here's what's behind the cost, and why advertisers say it's worth it.

"This is a one in a million hand!" - George Costanza on Seinfeld One of the best things the Kansas City Chiefs' dominance ...

Brands are paying millions to air their commercials during Super Bowl 2025. Here's what's behind the cost, and why advertisers say it's worth it.

It's no secret that the Super Bowl has become the premiere TV event for advertisements. With the opportunity to reach over ...

The AIDA advertising framework for ensuring ad effectiveness can be applied to the $8 million television commercials that ...

Here is the line-up of singers and performers for national anthem, pregame show, halftime and commercials to look forward to.

Superbowl LIX promises to be one of the most high-profile NFL finales in years with two superb teams going head-to-head.

The BBC is reportedly considering a new licence fee model that would see households pay for the service even if they don't watch traditional television.

The cost of Super Bowl commercials continues to set new records, further solidifying the event’s unparalleled influence in ...