Apple on Thursday disclosed its iPhone sales dipped slightly during the holiday-season quarter, signaling a sluggish start to ...

Apple on Thursday disclosed its iPhone sales dipped slightly during the holiday-season quarter, signaling a sluggish start to ...

The company has heavily advertised AI features since the latest iPhones were released in September.

The company’s stock is getting a boost from the DeepSeek news, but AI isn’t driving a rush to upgrade iPhones yet.

With Apple expected to launch the iPhone SE in the next few months, why could this iPhone be one of the best smartphones to buy in 2025?

The AI tech DeepSeek used to train its reasoning model might be just what Apple needs for major Apple Intelligence ...

Apple has kicked off iOS 18.3, iPadOS 18.3, and MacOS 15.3 with one significant change affecting AI. Since its debut, Apple ...

Apple made waves when it rolled out iOS 18 in fall, bringing a host of AI-powered features to iPhones thanks to Apple ...

Apple released a software update for iPhones, iPads and Macs that turns Apple Intelligence on by default for users with ...

Apple CEO Tim Cook says the new AI feature, available on the latest devices, has boosted sales in regions where it's offered.

Apple shares rose 2% on Friday after a rosy forecast fuelled hopes of an iPhone sales rebound, even as a lack of AI features weigh on demand.

Oppenheimer downgraded Apple from "outperform" to "perform" because it is struggling to adapt to a competitive AI landscape.