Liverpool last week confirmed a multi-year kit deal with Adidas that will begin next season, replacing existing manufacturer ...

Do Liverpool fans support gambling sponsors? A look at the history and ethics surrounding Pin Stars Casino and other betting ...

Adidas will promote Liverpool to its ‘Elite’ tier of clubs, meaning fans will get a stream of unique kits and merchandise ...

Liverpool FC continues to be one of the most successful and well-supported football clubs in the world. With a passionate ...

In 1996/97, we saw Reebok become the Reds’ kit supplier and, in turn, they became the second sponsor on a ticket stub – that ...

Liverpool have only nine games remaining in the 2024/25 season and while contracts and future squad additions are heavily ...

A bruising week offered food for thought for Michael Edwards and Richard Hughes as post-season recruitment plans start to ...

Liverpool Football Club has secured a multi-year contract with German sportswear giant Adidas, marking a significant shift in its sports apparel strategy. This partnership, effective from the 2025/26 ...

EA Sports have removed Endrick's trademark goal celebration from FC 25, just days after it was first added to the game.

“Partnering with a club as iconic as Liverpool FC, who share our core values to drive positive change towards a more ...

Manchester United's Vision for Economic and Community Impact The proposed new stadium epitomizes Manchester United's commitment to enhancing its infrastructure and community engagement. The scale of ...