As startup founders want business outcomes, not media impressions, PR Ways’ founder explains why this is forcing PR agencies ...

Astronomer released a humorous video starring Hollywood actor Gwyneth Paltrow in its latest response to the high-profile Coldplaygate saga.

Articles written by Kriti Bansal ...

McDonald's India (West & South) announced a brand film highlighting its newly launched ‘Protein Plus Slice’, featuring chef Sanjeev Kapoor. This marks the continuation of the successful partnership ...

Ignored by influencer budgets but trusted at the checkout, this cohort is reshaping luxury marketing with discernment, depth, and digital subtlety.

After gradually pulling back from Google Shopping for a year, Amazon has come to a full stop, which could impact brands and ...

Our weekly roundup of the latest appointments and account wins news from Astra Studios, Karma Global, Raffles, SW Network, ...

The cloud SaaS for media streaming heads for the public markets, marking a shift from backend tech to front-row relevance for ...

Obesity, it says, isn’t just the outcome of ghee-laced parathas and Netflix binges. It’s a chronic condition shaped by genes, ...

Campaign’s take: Peps Industries has turned the breakup trope into a mattress manifesto. Its latest campaign, ‘ Some Breakups ...

When it comes to buying car insurance, there are only two kinds of people — the ones who compare and save, and the ones who ...

Interpublic Group cited three large account losses from 2024 that impacted the business, especially in media and healthcare.