It is harnessing India's booming augmented reality ecosystem to drive brand engagement and monetisation with immersive ...

The holding company is eying savings of $250 million ahead of its merger with Omnicom. Contact Customer Support at [email protected] or call +91 022 69047500 ...

Blissclub, an Indian apparel brand, has launched its latest brand campaign, Bitchclub, introducing Bitch-Coin. This is a fictional currency that women earn each time they are called a ‘bitch’—a term ...

The platform’s new tools aim to offer guidance on AI optimisation, automation, and advertising best practices.

As traditional platforms scale back on news, LinkedIn is stepping up—aiming to offer brands, publishers, and professionals a ...

The new tools by the Chinese mobile SSP provider aim to help Indian game development studios overcome their marketing challenges and expand into international markets.

Language learning app Duolingo has collaborated with Amazon MX Player to bring a fun twist to ‘edu-tainment’. They unveiled a ...

By teaming up to merge gaming with real-world commerce, the two companies seek to make brand interactions and purchases ...

The report estimated that the market is set to reach Rs 1,64,137 crore in 2025, adding an incremental Rs 10,730 crore.

Bata India’s new campaign celebrates the real stars of every wedding—the guests who bring the party to life. It embraces ...

Promises to deliver brand differentiation for clients as AI and algorithms tend to make brand messaging identical and bland.