By focusing on creating genuine, engaging experiences, developers and brands can foster stronger connections with audiences.

"User experience is the cornerstone of sustainable growth in mobile advertising,” said Matt Wang, CEO of TradPlus.

Sharp Decline in News Ad Spend. According to WARC’s latest Global Ad Trends report, ad spend on news content is in steep ...

As the digital advertising landscape evolves, the industry is moving from traditional viewability metrics to attention-based metrics as the benchmark for advertising effectiveness. Using Mantis ...

JWP Connatix has created an integrated orchestration layer on top of AWS Elemental Media Services and Amazon Cloudfront CDN to enable companies to seamlessly host, manage and monetise video content.