The campaign will include a new spot, a Snapchat activation and a throwback web portal that features behind-the-scenes ...

The platform announced a slew of new features including branding solutions, automation tools and an artificial ...

The chain plans to meaningfully ramp up marketing spend as it seeks to bounce back from its first same-store sales decrease ...

Former Meta and Apple executive Rebecca Van Dyck is taking the reins as the company pushes further into travel services and ...

The brand is looking to boost membership acquisition and loyalty amid stiffer competition and plans to open dozens of new ...

Compared to a year ago, more marketers plan to invest at least $10 million in generative artificial intelligence, per Boston ...

Open Intelligence combines artificial intelligence with customized media models to predict audience behavior by leveraging ...

Brand executives discuss how the #ShareTheFirst effort fits into Unilever’s plans to shift 50% of ad spend to social media, ...

Celsius, which was boosted in 2022 by a $550 million investment by PepsiCo, has focused previous marketing efforts around ...

Meta’s next-level artificial intelligence tools could create and target campaigns for marketers by next year, according to a ...

Brands including McDonald’s and Starbucks are taking big swings with creative campaigns, evolving loyalty strategies and ...

The dynamics between the cohort and their millennial parents signal what’s to come in advertising, according to research from ...