The way people engage with Google search engine result pages (SERPs) has changed significantly over the past decade, according to a recent report from Mediative. The report was based on data from an ...

Most younger consumers in the United States say their use of email has increased over the past few years, and most expect it to increase even more in the next five years, according to recent research ...

Do Americans think artificial intelligence will take human jobs? That it could cause harm? That it's capable of creativity?

Advertising & Promotions - Global podcast ad spend is expected to top $5 billion in 2025, according to recent research from ...

Word-of-mouth is the oldest, most powerful marketing channel in the history of mankind. It's so old that it was marketing before marketing even existed. And it's so powerful that it's the most trusted ...

Marketing in a digital world has evolved. There was a time when ads in leading newspapers, commercials during popular TV shows, and strategically placed billboards did the job. Now, with every passing ...

Poor data quality leads to wasted ad spend and mistargeted campaigns. Learn how accurate data improves targeting, engagement, ...

A collaborative culture strengthens business growth by aligning teams, breaking silos, and fostering innovation. Learn how ...

Marketers and public relations professionals can find plenty of advice on how to write a press release, but rarely is that advice directly from the journalists that press releases attempt to engage.

Stauer is a well-known direct marketer, selling everything from jewelry and watches to coins and collectibles. The tagline on its website reads: Smart luxuries–Surprising prices. Its reproductions of ...

As children, we learned the golden rule in the context of interacting with one another. The notion of treating people around us like we desire to be treated became ingrained into our young and ...

Senior marketers say audience targeting is both the top benefit of direct mail marketing and the top challenge they face with the channel, according to recent research from SeQuel Response. The 2024 ...