One of the best sales tools a business can have is a collection of rave reviews from its customers: Over 70% of customers report that they check reviews before making a purchase decision. However, ...

This case study outlines how Annie's Homegrown used grassroots marketing to propel itself from a home-based startup selling a commodity food item—packaged macaroni-and-cheese—in small mom-and-pop ...

Most younger consumers in the United States say their use of email has increased over the past few years, and most expect it to increase even more in the next five years, according to recent research ...

Word-of-mouth is the oldest, most powerful marketing channel in the history of mankind. It's so old that it was marketing before marketing even existed. And it's so powerful that it's the most trusted ...

Content marketing has become a critical element of B2B marketing strategies. And for good reason: It can help build brand, authority, and awareness. Not to mention leads. A well planned content ...

Successful public relations (PR) isn't really free. Although businesses don't pay for PR the same way they pay for advertising space, to get results PR requires time, expertise, and effort. PR success ...

Senior marketers say audience targeting is both the top benefit of direct mail marketing and the top challenge they face with the channel, according to recent research from SeQuel Response. The 2024 ...

Marketing in a digital world has evolved. There was a time when ads in leading newspapers, commercials during popular TV shows, and strategically placed billboards did the job. Now, with every passing ...

Stauer is a well-known direct marketer, selling everything from jewelry and watches to coins and collectibles. The tagline on its website reads: Smart luxuries–Surprising prices. Its reproductions of ...

Revenue enablement has changed: Until now, the role has revolved primarily around pushing content and training onto your sales team, but the mainstream adoption of AI has turned that model upside down ...

Do AI-generated blog posts perform similarly to human-written blog posts on Google Search? Do marketers and SEO experts think AI-written content does well in search rankings? The researchers found ...

Do you love your neighbors, your customers, your partners, your employees, and your vendors? If you are building out a digital community, you'd better. There may be no situation in modern business ...