Lisa De Bonis remains CEO of Huge. Jay Dettling, who has been CEO of Hero Digital for the last two-and-a-half years recently ...

Ad buys are a lot like lunch. There ain't no free ones. Or in the case of the burgeoning CTV ad marketplace, there are no ...

How was your week? Mine began by me asking agency execs what percentage of their 2030 media buys would be targeting AI agents ...

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While the analysis focused on detecting bots when ads were served, the ad industry's standard is to filter them after the ...

Freshpet, TurboTax, Geico, Dick's and Buffalo Wild Wings scored from 34% to 20% above norm. Factoring in overall national TV ...

In the U.S., advertisers now have access to over 35 demand-side platforms for Disney platforms. With live program "biddable" ...

BeReal is officially launching ads in the U.S., following through with goals previously set by its new owner at a time when ...

With the demo accreditation in hand, Comscore measurement chief Frank Friedman says it's now going for the "hot sauce" -- ...

Ross Intelligence can immediately seek appellate review of a ruling that it infringed copyright by training its legal ...

While it's not exactly the kind of crash Wall Street's financial markets have been experiencing recently, the U.S. ad market ...

The Unilever-owned brand is using sports to find softer ways to sell men on feeling -- and smelling -- more confident.