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In California, entertainment and media research and analytics firm Screen Engine/ASI has appointed longtime MarketCast employee Rachel Krauss Weise, as SVP of New Business Development and Strategic ...
Circana has completed its acquisition of NCSolutions, the joint venture between Nielsen and Catalina. The firm says it is still working on the acquisition of Nielsen's Marketing Mix Modeling business, ...
In Boston, US, Press Ganey Forsta has announced the appointment of Luke Williams, formerly of Ipsos, Qualtrics and Microsoft, as Chief Customer Experience and Research Officer. The company was formed ...
CSM Media Research has been chosen to provide the official ratings for television audience in Hong Kong, for the next six years. The new 'HKTAM' service will incorporate new PeopleMeter and content ...
A new research software company, Purify Intelligence, has been opened in London by former Kynetec head of Data Viz Andrew Le Breuilly, focused on cleaning and readying data for analysis. Purify's ...
Toronto-based conversational AI survey solutions firm Nexxt Intelligence | inca has been growing its team, appointing Tim Benner, Louis Devane-Waters and Onose Ikekhuah in customer success roles and ...
US firms Keen Decision Systems and TapClicks are to extend their partnership to develop an end-to-end marketing intelligence 'ecosystem' including predictive analytics and real-time execution. Durham, ...
In Denver, Colorado, Salesforce-native engagement platform Conquer.io has announced the acquisition of Full Circle Insights, which offers marketing attribution, funnel analytics and account-based ...
In Chicago, social media-based product and message testing specialist Orchard has announced the appointment of former Behaviorally SVP Joe Corace as Chief Customer Officer. Orchard was founded in 2018 ...
Santa Monica, CA-based insights software firm Fuel Cycle has launched FC UX, a UX research platform promising agile testing for modern digital product teams. The new platform builds on the firm's ...
Kantar business Numerator has unveiled the Tariff Risk Index, a new analytical framework bringing government trade stats together with its own consumer purchase panel and survey data to measure the ...
Canada-based research firm Leger has appointed former Kantar man David Driscoll as EVP and co-leader of Leger USA. Established in 1986, Leger is the largest Canadian-owned market research and ...
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