Behavioural science: The study of human decision-making, incorporating insights from behavioural economics, social psychology, and other related disciplines. System 1 decision-making: As coined by ...

WARC Media forecasts that global podcast ad spend will exceed $5bn in 2025, reaching $5.5bn in 2026; however, year-on-year growth is set to slow from 13.2% in 2024 to 7.9% in 2025, and only 6.5% in ...

As outlined in WARC Media’s latest Platform Insights report, Spotify claims to have seen a 44% year-on-year increase in video streams over the last 18 months, with a growing number of users watching ...

Although the literature on upselling has investigated different aspects of inducing upselling, there are limited discussions of the effect of past transactions on customers' acceptance of upsells.

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

CVS was defending market share against online direct-to-consumer retailers in a pivotal health and wellness category: vitamins and supplements. To combat the alarming trend of unregulated vitamins, ...

Wake-up America to the reality that 400,000 children go missing every year and they are critical in returning them home. We’re long-term subscribers to WARC and it’s a tool we use extensively. We use ...

Philadelphia was under threat. In an inflationary economy with decreased purchasing power, Millennials and Gen-Z became price conscious and started compromising, turning cheaper, grocery store cream ...

COVID-19 is the health crisis of our time. As one of America's leading pharmacies, Walgreens played a critical role in vaccinating the nation despite countless challenges, including scale, hesitancy, ...

Not all work boots are created equal. Neither are all work sites. So KEEN Utility makes footwear for everything from heavy-duty construction sites to the weekend DIY-er. But how do you make sure ...

To help Wall Street perceive real value from SAP's $8B acquisition of Qualtrics, a company few knew about or understood. We used 'old media' to generate a new conversation, reassuring investors that ...

What first looked like a decline in recruitment, was actually a trust issue between young Americans and the Army. We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to ...