Kendrick Lamar's most recent album GNX experiences a 10,100% sales bump following his performance during the Super Bowl Halftime Show.

During Lamar's performance, actor Samuel L. Jackson appeared dressed as Uncle Sam, a character traditionally used to embody and represent the United States' government. Maner said she was surprised, and elated, to see this powerful iconography.

The halftime show is usually a victory lap for living legends. For Kendrick Lamar, it's just part of a career-defining hot streak