AI is focusing on deeper insights for sustainable growth and long-term value, from predictive performance modeling to ...

Roku is teaming up with Adobe to deliver more-personalized and performant advertising opportunities. This article, Roku ...

Marketing’s obsession with short-term wins has created a “doom loop” of diminishing returns. Here’s how to break free. The ...

Co-founded by Travis Herndon and James Kelly, HK Digital takes a Direct-to-Expert approach to cut out bureaucracy and ...

From leveraging content marketing to using AI to automate processes, these strategies can produce quality leads without the ...

Trump's tariffs are expected to hit companies across the board, and in turn, media companies that depend on their ad spending ...

Trump's tariffs could hit Amazon and Meta hard because of their reliance on Chinese advertisers. Here's how other companies ...

The laser focus of performance marketing on return on ad spend (ROAS) and cost per acquisition (CPA) metrics creates a false impression: quick wins may blur the slow erosion of brand value and ...

Expanded Omnichannel Advertising Solution for Advertisers Premion’s DSP seamlessly integrates CTV into a broader omnichannel strategy, allowing advertisers to combine CTV with video, audio, display, ...

As platforms shift, the most successful brands will prioritize data-driven decision-making, multiplatform diversification, ...

“Social media accounts for a large portion of performance advertising budgets, but many marketers have hit a wall,” said Adam Singolda, CEO of Taboola. “More spend just isn’t translating into better ...