In today’s fast-paced digital marketing landscape, artificial intelligence (AI) is revolutionizing how advertisers opt ...

Marriott ditches mundane advertising tropes in its new marketing campaign. Instead, it tries to tap into the emotional ...

Trump's tariffs are expected to hit companies across the board, and in turn, media companies that depend on their ad spending ...

In performance marketing, it’s rare to launch a campaign with minimal optimization and still walk away with impressive ...

The UNCTAD report reveals that the AI market cap would roughly equate to the size of Germany’s economy. However, there are ...

With Google's automated PPC settings being optimized for its own performance metrics, advertisers must manage their bids, ...

The Future of Paid Advertising Has Arrived In 2025, the pay-per-click (PPC) advertising landscape looks nothing like it did just a few years ago. Artificial intelligence (AI) has become the backbone ...

A recent webinar conducted by Farm Equipment featured Dean Barke and Casey Mizenberger from Fastline Group to help equipment ...

The PMax evolution has dominated ecommerce ad spend (peaking at 82% last May) but faces some decline in its piece of the ...

Industry decision-makers must embrace a willingness to scrap some of their plans and reassess what makes commercial sense, ...

Forecasters expected tariffs would impact advertising growth before we knew how steep these tariffs would be. Now that we ...