One of the best things that can happen to a zoo or aquarium is for one of their resident animals to go viral. But what ...

Static brands are dead ... We all know that brands are not logos. They never really were. Yet branding practice still orbits around an unmoving, print-based identity. Many agencies still approach ...

The sassy animal is now a full-on brand, with Khao Kheow Open Zoo selling Moo Deng merchandise and even releasing a single “by” the hippo in multiple languages. Meanwhile, Pesto — a baby ...