Read our university brand strategy to get a research-backed plan for making your design and communications land with your target audience. Contact us with questions about training your team, creating ...

Though core brand design elements never change from audience to audience, there is flexibility with extended design elements such as photography and iconography. The audience engagement spectrum ...

By curating a collection of images, colors, fonts, and design elements, you can create a visual representation of your brand’s personality and tone. When paired with ChatGPT, this method becomes ...

In this example, note how the radial design and the title “UB Solar” in bold type are kept separate from one another. These graphic elements are part of the overall design of the infographic and don’t ...

To design logo that captures your brand essence, you don’t need to be a design expert—you just need clarity, creativity, and the right tools. A thoughtful, well-executed logo sets the tone for your ...

Another is to make sure the weights consistently relate to another design element in a layout, for example, the weight of text. For standard print ... ends. The menu to the right shows all of the ...

Logo placement, design and so on could all be quite powerful, but one of the best ways to communicate brand elements is through the staff and how they bring the brand through life in their ...

All in-store elements—from layout and displays to logo placement and front desk design—must express the brand clearly so that customers and visitors become immersed in its story, purpose and ...