For business leaders looking to make a lasting impact, BET's blueprint offers a proven path: Understand your community deeply ...

Adda52, a prominent Indian real-money poker platform, has introduced its new tagline, “Game On,” accompanied by a refreshed ...

Guerilla marketing used to be about standing out. But, Vikesh Bhatt of Sparks explains that blending in might be the more ...

SAii Hotels & Resorts has relaunched with a new brand identity centred on personal wellbeing and sustainable travel. Under ...

Brand loyalty extends beyond habitual purchasing to represent emotional connections built over time. From company ...

Run clubs offer interesting lessons to marketers, says Helena Bush at adm Group. Here’s what brands can learn about keeping ...

The Ilorin Durbar is more than a cultural event—it is a royal procession, a living narrative, and a reflection of what ...

In the wake of Donald Trump’s attacks on DEI and trans Americans, major corporations have pulled out of Pride and Juneteenth.

Influencer marketing (also called creator marketing) is a LinkedIn trend to watch out for. As thought leaders gain a ...

At Cannes Lions, industry leaders discussed the transformative impact of AI on brand storytelling, highlighting its influence ...

If you’re queer, love to travel, and want to explore the world without shrinking who you are — Rainbow Getaways might be your ...

In India’s vibrant and ever-evolving advertising landscape, more brands are beginning to shed tokenism for authenticity ...