The color of the background will determine which version of the lockup ... These external entities have a strong reputation through a recognizable, individual identity as a stand-alone brand. While ...

A brand is the total of all the experiences anyone has with Hope College. It is different for each person, whether they are a student, alum, faculty, staff or donor. Brand messages, which are based on ...

Business branding vs. brand identity. They're not one and the same. Both branding and brand identity work to enhance your business, but how? Let's turn to Seth Godin for help: "A brand is a set of ...

Pearson (PSO) announced the unveiling of “a dynamic new brand identity that demonstrates its leadership as a lifelong learning company. More ...

The toolkit below is a comprehensive resource for promoting SUNY Cortland's brand and identity in any medium. It is imperative that communications are cohesive while supporting the university's ...

Comprehensive brand research was performed to capture these shared experiences and to establish the institution's positioning, voice, and visual identity that are outlined in these brand standards.