When Jamba chief brand officer Nathan Louer was first learning about the brand, he sought a lot of input from cofounder Linda Olds, who still owns 11 stores in California. She told him that Jamba used ...

Sinenhlanhla Mdiya, marketing and communications manager at Basa, discusses the company’s new corporate identity, delving ...

A strong and consistent visual branding strategy ensures your business has the potential to stand out in a crowded market.