News

But creating a strong and memorable brand identity relies on a clearly defined personality. Here's how small businesses can ...
Focusing on customer advocacy can sometimes feel like herding cats rather than creating a perfect work of art, but it’s a ...
My fellow mattress experts and I got a behind-the-scenes look at a mattress factory's secret foam-pouring process. Here is ...
Having worked extensively in brand strategy, consumer engagement, and multicultural marketing, I’ve seen firsthand how trust ...
Regardless of what industry your brand operates in, chances are, your niche is more crowded than you first expected. As much ...
Josh told FEMAIL: 'A well-designed garden should feel calm ... and brands are getting smarter with design and materials, so there are some attractive options out there that look high-end without ...
Vogue Business surveyed almost 600 consumers about the future of appearance and how brands should innovate to meet growing ...
Despite consumption slowdown impacting FMCG giants, D2C start-ups see strong sales, driven by Gen Z shoppers and ...
In those "I-have-nothing-to-wear" moments, you pull out the essentials — classic, reliable pieces you can always count on to look and feel great. The best women's basics clothing brands are ...
Primark reveals new brand look and feel as it launches its latest summer collection Primark has today revealed a refreshed look and feel for the brand, as it launches its new summer collection and ...
As with any leap forwards in technology, the future relies on how we embrace and use the tools available. With due care and ...